MARKETING SERVICES

MARKETING RESEARCH

I will identify your target market's key opportunities and threats as well as your business's strengths and weaknesses. This research is essential to build the foundations for effective marketing objectives, strategies and activities.

• Customer research

• Competitor research

• External environmental audit

• Internal marketing audit

• SWOT analysis

MARKETING PLANNING

Marketing strategies and activities are likely to be much more successful and bring higher return on investment if they have been planned well. Below are just a few examples of the types of marketing plans I can write for you and help to implement too if needed:

• One, two or three year marketing plan covering the full marketing mix

• Digital marketing plan

• New business, product or brand launch marketing plan

• Campaign plan e.g. social media, email marketing, press, events.

DIGITAL MARKETING

I will work with you to plan and implement digital marketing activities which reach highly targeted audiences and build interactive and personalised customer journeys with measurable results.

• Email marketing campaigns

• Social media management

• Content creation for your website, blog or online media 

• Bespoke digital marketing - if you need anything I have not listed above, please just ask!

TRADITIONAL MARKETING

My experience and expertise in planning and implementing a range of traditional marketing activities will ensure your company and brand stands out from competition.

• Writing press releases, case studies and media editorial

• Compiling targeted media lists for press release distribution

• Writing award entry content

• Advising on and sourcing branded merchandise

• Display advertising - creating content and coordinating design work with a graphic designer 

• Marketing literature & business stationary - creating content, coordinating design work with graphic designer & arranging printing

• Event management

• Bespoke marketing - if you need anything not listed above, please just ask!

MARKETING ANALYSIS

Marketing usually requires substantial financial resources and time, so it is important to measure the outputs from your plan against what was forecast to determine the return on investment. I offer the following services:

• Monitoring marketing activities against objectives set by using appropriate metrics

• Recommendations for improvement or changes to your marketing activities