MARKETING SERVICES
Improve your business performance with regular, planned marketing
I can help you to enhance your company or brand awareness, increase enquiries and sales and encourage customer loyalty.

MARKETING RESEARCH
I will identify your target market's key opportunities and threats as well as your business's strengths and weaknesses. This research is essential to build the foundations for effective marketing objectives, strategies and activities.
Customer research
Competitor research
External environmental audit
Internal marketing audit
SWOT analysis
MARKETING PLANNING
Marketing strategies and activities are likely to be much more successful and bring higher return on investment if they have been planned well. Below are just a few examples of the types of marketing plans I can write for you and help to implement too if needed:
One, two or three year marketing plan covering the full marketing mix
Digital marketing plan
New business, product or brand launch marketing plan
Campaign plan e.g. social media, email marketing, press, events.


DIGITAL MARKETING
I will work with you to plan and implement digital marketing activities which reach highly targeted audiences and build interactive and personalised customer journeys with measurable results.
Email marketing campaigns
Social media management
Content creation for your website, blog or online media
Bespoke digital marketing - if you need anything I have not listed above, please just ask!
TRADITIONAL MARKETING
My experience and expertise in planning and implementing a range of traditional marketing activities will ensure your company and brand stands out from competition.
Writing press releases, case studies and media editorial
Compiling targeted media lists for press release distribution
Writing award entry content
Advising on and sourcing branded merchandise
Display advertising - creating content and coordinating design work with a graphic designer
Marketing literature & business stationary - creating content, coordinating design work with graphic designer & arranging printing
Event management
Bespoke marketing - if you need anything not listed above, please just ask!


MARKETING ANALYSIS
Marketing usually requires substantial financial resources and time, so it is important to measure the outputs from your plan against what was forecast to determine the return on investment. I offer the following services:
Monitoring marketing activities against objectives set by using appropriate metrics
Recommendations for improvement or changes to your marketing activities
Want to learn more about my marketing services? Get in touch today to discuss how I can help you.